The MobileBeat 2008 conference ended on 24th july 2008. The main discussion was how companies can make money on mobile. And so mobile advertising was main topic. Many big faces attended the conference like Omar Hamoui, founder and CEO of Admob, Michael Bayle, GM of wireless at Yahoo. Everyone realized that, industry need to work hard to to do a better job of explain the parallels between the mobile and digital worlds to ad agencies.Jeff Sellinger, executive VP and GM of CBS ( NYSE: CBS) Mobile, said video and TV revenues are slowly growing and that he’s particularly interested in virtual goods and content applications. “I think in the future, mobile TV hold’s a nice revenue stream for us, too.” But the big thing will be converting ads and content to actual commerce. “We’re huge proponents of mobile advertising ? and we think that will be a big part of our revenue,” but it’s not today. Don’t forget, premium SMS still brings in plenty of revenue.